This story was inspired by “ Forecasting private consumption: survey-based indicators vs. Like HBR’s traditional case studies, HBR.org’s Management Puzzles are based on academic research into business problems. (Editor’s note: This fictional Management Puzzle dramatizes a dilemma faced by leaders in real companies. I really do,” she said to Eugen, the Oryx’s chief engineer. These were exciting times for their employer, the German automaker Vado, as it moved into the rapidly expanding e-bike industry, but Stefanie, the manager of the new e-bike unit, was feeling the weight of the decisions she faced. Stefanie and Eugen had gone for a walk to finalize the details of their company’s launch of a similar high-end electric bicycle, named the Oryx. The rider of the e-bike drew admiring stares as he swiftly overtook other cyclists. Stefanie soon saw what her tech-obsessed colleague had noticed in the crowd of bicycles here along the Danube: A black electric motor attached to the frame of a handsome white bicycle. What a work of art - even though it’s one of our competitors.
#GOOGLE TRENDS DATE LAUNCHED FREE#
“It’s just that you’ve been having this argument with yourself for two months: Should we or shouldn’t we trust Google’s free data on the intensity of web searches? Look!” he suddenly exclaimed. “I’m sorry,” Eugen said, trying to keep a straight face. Our traditional market research is telling us something else. The managing director needs to know when and where we’re launching.
“It’s decision time,” Stefanie said to her younger colleague.
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